Scope of Services
Englobe is a multifaceted effort to assist your geopolitical and cultural business needs on multiple levels, from broad corporate strategy to specific content review and assessment. The Englobe geopolitical and cultural expertise is applicable to virtually any type of business that create, manages and/or distributes global-facing content.
IT/Communications: Information is a premium that must be carefully designed, developed and disseminated, as well as responsibly managed for global audiences. Often times your IT products, tools and services are fundamental to a locale’s economic future and well-being. Thus as your business delivers these goods to the local markets, it’s critical that they contain no potentially offensive or culturally insensitive aspects – even if the products are not content-rich. Englobe can help identify and resolve the potential problem areas for you.
Global Business: Any business with global operations and/or global connections is well-suited for geocultural and geopolitical consultation, to hone their global strategy and avoid the pitfalls of unforeseen issues with local governments and local cultures. As your business expands regionally and globally, you want to be proactive in your preparation and approach a new market from a position of knowledge and confidence; ENGLOBE can help you reach that level through consultation and training. Note: the same expertise applied to U.S. businesses seeking international exposure also applies to non-U.S. businesses seeking positioning in the U.S. and Europe.
Mass Media: From packaging to advertising, from branding to public relations strategies, from movies to television, the mass media markets are content-rich and thus have a high potential for problematic issues related to politics and culture. Whether or not your media is intended for a global audience, businesses must plan for global exposure and thus require strategies and processes to provide the best experience for the widest audience. Englobe can provide the guidance and expertise to not only audit and/or test your content directly but help build long-term processes to ensure global thinking in future development.
Video Games: Electronic, interactive gaming is a widespread, booming entertainment and educational medium that contains themes often pertaining to cultures, real-world history and geography. Even pure fantasy titles often borrow or adapt real-world cultural concepts to provide rich, deep content and game play. With some games being assailed for their insensitive content choices and under legislative scrutiny worldwide, your game title requires proactive discernment of potential issues to ensure its global success. Englobe’s extensive experience in game content and risk assessment can help your titles be best in class and yet remain fun and enjoyable to all by navigating around controversial issues.
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Type of Services
We provide a direct application of our trusted expertise to a wide range of unique problems and projects. We also frequently provide more in-depth assistance on corporate strategy as well as content strategy and deployment options. The following is just a small sample of what we can offer:
- Geocultural Content Auditing: Sample auditing for potential content issues as applicable in the U.S. or in any other country/region in the world; auditing and testing can be performed at any stage of content development (although earlier is always better!).
- Geocultural Quality Review: In-depth content testing for content issues, typically undertaken as a holistic process during the breadth of the content development cycle, but can be performed at whatever scale the client requires.
- Training: On-demand and interactive educational programs to scale expertise and help businesses or individuals improve their geocultural awareness and geographic literacy in the context of their business models.
- Outreach: Awareness-building projects that strive to draw together the relevancy of geography to everyday experiences and interests.
- Guest Speaker: Engaging, educational presentations for schools, businesses and conferences.
Does your business and/or content not quite fit into these categories, or you don't see the exact service you're looking for? No worries - Englobe's services and expertise are applicable to virtually any business that has global operations and aspirations, and/or produces content that requires exposure to a diverse audience (even within the U.S.).
Contact Englobe today to discover more about how our services are relevant to your needs.
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