Welcome to Englobe, the Expert in Content Culturalization.
Localization makes content legible to local markets. Culturalization adapts content to the critical geopolitical and cultural expectations of local end-users. The result is a deeper connection between your content and the local consumer.
Successful culturalization is built upon 3 key assets, all embodied in the mission of Englobe:
Knowledge: The key to global success is not only acting on what you know, but also understanding what you do not know. Culturalization is more than just knowing global cultures, it's also about understanding how digital content is perceived and utilized - not only in a single market but between markets and on a regional and global scale. This also means understanding the critical context of content admidst current political and cultural events and trends.
Precision: We make the most minimal changes to the least amount of content. Geocultural content assessment is not about being "politically correct" or overly cautious, it's about supporting the creative vision of your company. We take a very precise and surgical approach to content issues, towards our goal of revising only what really must be resolved in order to maximize the global distribution of your content.
Proactivity: Any business understands that proactive costs are far less than reactive costs. The great majority of potential geocultural content risks can be avoided if addressed early in the product's development. A reactive episode in a local market can result in negative PR, local consumer outrage and even government sanctions that will negatively impact your revenue stream in the short- and long-term.
Are you concerned about the potential geopolitical and cultural risks you might be overlooking in your digital content - whether it's video games, online maps, websites or some other medium? If so, please contact us and we will help your business navigate these new frontiers of global-facing content.
Englobe - Maximizing Your Global Reach SM
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